Email marketing · compared 26 Oct 2026

Omnisend vs Shopify Email: the real monthly cost

Shopify Email costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.

Monthly cost

Side by side at 4 store sizes

Price it with your own numbers →
Your storeOmnisendShopify Email
250 contacts · 500 emails$0.00$0.00
500 contacts · 3,000 emailsfrom $16.00$0.00
2,000 contacts · 12,000 emailsfrom $16.00from $2.00
10,000 contacts · 60,000 emailsfrom $16.00from $50.00
  • 250 contacts · 500 emails: same price.
  • 500 contacts · 3,000 emails: Shopify Email is cheaper ($0.00 vs from $16.00).
  • 2,000 contacts · 12,000 emails: Shopify Email is cheaper (from $2.00 vs from $16.00).
  • 10,000 contacts · 60,000 emails: Omnisend is cheaper (from $16.00 vs from $50.00).
Plans

Every plan, as listed

Omnisend

Free250 contacts, 500 emails per month$0
StandardEmails = contacts × 12 per cycle; no SMSfrom $16
ProUnlimited emails (fair use); SMS sold separately since 4 May 2026from $59

Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.

Legacy Pro SMS credits end on 26 October 2026.

Read 26 Oct 2026 · Omnisend help center, “Omnisend pricing plans 2026”
Full pricingVisit Omnisend

Shopify Email

★ 4.7 · 3,154 reviews
IncludedFirst 10,000 emails each month$0
UsageFrom $1 per 1,000 extra emails$1 / 1k

Cheapest for simple newsletters. Pricing is by email sent, not by contact.

Read 26 Oct 2026 · Shopify App Store listing
Full pricingVisit Shopify Email
Verdict

Which one to pick

Pick Omnisend if this matters most: Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.

Pick Shopify Email if this matters most: Cheapest for simple newsletters. Pricing is by email sent, not by contact.

Not sure about your volume? Enter it in the cost calculator, which also prices the rest of your app stack.

Visit OmnisendVisit Shopify Email