Email marketing · compared 26 Oct 2026

Klaviyo vs Shopify Email: the real monthly cost

Shopify Email costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.

Monthly cost

Side by side at 4 store sizes

Price it with your own numbers →
Your storeKlaviyoShopify Email
250 contacts · 500 emails$0.00$0.00
500 contacts · 3,000 emails$20.00$0.00
2,000 contacts · 12,000 emailsfrom $20.00from $2.00
10,000 contacts · 60,000 emailsfrom $20.00from $50.00
  • 250 contacts · 500 emails: same price.
  • 500 contacts · 3,000 emails: Shopify Email is cheaper ($0.00 vs $20.00).
  • 2,000 contacts · 12,000 emails: Shopify Email is cheaper (from $2.00 vs from $20.00).
  • 10,000 contacts · 60,000 emails: Klaviyo is cheaper (from $20.00 vs from $50.00).
Plans

Every plan, as listed

Klaviyo

★ 4.7 · 3,410 reviews
FreeUp to 250 active profiles, 500 emails per month$0
Email251 to 500 contacts; price rises with your listfrom $20
SMSUp to 1,250 SMS/MMS credits$15

The reference for automated flows. The listing publishes prices only up to 500 contacts.

Read 26 Oct 2026 · Shopify App Store listing

Shopify Email

★ 4.7 · 3,154 reviews
IncludedFirst 10,000 emails each month$0
UsageFrom $1 per 1,000 extra emails$1 / 1k

Cheapest for simple newsletters. Pricing is by email sent, not by contact.

Read 26 Oct 2026 · Shopify App Store listing
Verdict

Which one to pick

Pick Klaviyo if this matters most: The reference for automated flows. The listing publishes prices only up to 500 contacts.

Pick Shopify Email if this matters most: Cheapest for simple newsletters. Pricing is by email sent, not by contact.

Not sure about your volume? Enter it in the cost calculator, which also prices the rest of your app stack.